Featured Products

Alterna Caviar Anti-Aging
Hydrate & Nourish Dry, Brittle Hair



Key Ingredients & Technologies:
CAVIAR Moisture Shampoo & Conditioner are clinically proven to minimize the visible signs of aging. 100% of women showed visible improvement in shine, texture, softness and manageability after just one use.

Age-Control Complex®, a combination of Caviar Extract, anti-oxidant Vitamin C and revitalizing Cytokines, infuses the hair with shine, vibrancy and elasticity resulting in more youthful looking hair.

Seasilk®, a blend of powerful marine botanicals, provides exceptional moisture & helps repair damage.

"/>

Alterna Bamboo
Because great hair should be sustainable.®



Every product in the BAMBOO Collection starts with Certified Organic Bamboo derived from our planet’s fastest growing, most resilient botanical resource to immediately boost hair’s inherent strength - laying the foundation for sustainably stronger, healthier hair. In addition, each line also features a beauty benefit specific, natural ingredient selected for its ability to deliver the best, most efficacious results.

All products contain certified organic ingredients that are grown responsibly & traded ethically.

"/>

Rusk Deepshine



Rusk Deepshine Lustre Shine

Rusk Deepshine Lustre Shine Enhancing Lusterizer transforms dull hair into healthy, shiny looking hair by infusing it with moisturizing marine extracts, natural lipids, strengthening proteins and protective UVB inhibitors. Formulated with marine nutrient complex, a blend of nourishing sea botanicals, this lightweight cream provides instant reflective shine for all hair types.

Rusk Deepshine Smooth Keratin Care Deep Penetrating Treatment
Rusk Deepshine Smooth Keratin Care Deep Penetrating Treatment is an intensive conditioning treatment recommended for chemically and color treated hair. Formulated with natural keratin, vitamins and nourishing marine botanicals to improve the strength of the hair, leaving it smooth, shiny and in luxurious condition.

Rusk Deepshine Keratin Care Smoothing Shampoo
Rusk Deepshine Smooth Keratin Care Smoothing Shampoo is a gentle cleansing formula recommended for chemically and color treated hair. Formulated with natural keratin, vitamins and nourishing marine botanicals to keep hair smooth and shiny while providing lasting protection during thermal styling.

Rusk DeepShine Smooth Keratin Care Smoothing Conditioner
Rusk DeepShine Smooth Keratin Care Smoothing Conditioner is a daily conditioner recommended for chemically and color treated hair. Formulated with natural keratin, vitamins and nourishing marine botanicals to seal in moisture, lock out humidity and provide lasting protection during thermal styling, leaving hair smooth, shiny and manageable.

Rusk Deepshine Oil Treatment
Rusk Deepshine Oil Treatment is an alcohol-free argan oil treatment that smoothes the cuticle, eliminates frizz, and improves elasticity, leaving the hair soft, silky and manageable. This lightweight formula imparts brilliant shine, while advanced marine therapy infuses the hair with superior conditioning. Deepshine Oil helps seal the cuticle, prevent color fading with subsequent shampoos and protects against damage caused by chemicals, thermal styling, and environmental factors.

"/>